Table of Contents
- International Brands Look to Indian Handlooms for Sustainable and Authentic Fabrics
- Handmade Handloom Fabrics - A Cultural Heritage of India
- Pure Handloom Cotton Fabric - A Popular Choice
- Indian Handloom Fabric - A Melting Pot of Styles
- Handloom Fabric for Western Apparels - A Perfect Combination
- Eileen Fisher - Leading the Way
- Etro - A Fusion of East and West
- VAYU - Embracing Indian Heritage
- Other international Brands Embracing Handloom Fabrics
- Lal10 - Jamdani to Japan
- In Conclusion
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International Brands Look to Indian Handlooms for Sustainable and Authentic Fabrics.
In recent years, a growing number of international fashion brands have been turning to India's traditional handloom fabrics for their collections. From Eileen Fisher to Etro to VAYU, designers and retailers are embracing these unique textiles for their sustainability, authenticity, and versatility. In this article, we explore the different types of handloom fabrics available in India and highlight some of the international brands that have incorporated them into their designs. Click here to explore handloom products.
Handloom fabrics are handmade textiles produced using traditional weaving methods. They are created by skilled artisans who use wooden or bamboo looms to interlace threads of yarn to produce intricate designs and patterns. The production of handloom fabrics is a labor-intensive process that requires great skill and patience. This technique has been passed down through generations and is a significant part of India's rich cultural heritage.
One of the most popular types of handloom fabrics in India is cotton. Pure handloom cotton fabric is made using high-quality cotton yarn that is woven into different patterns, designs, and textures. This fabric is soft, breathable, and easy to care for, making it a popular choice for clothing. Cotton handloom fabrics are perfect for creating comfortable and lightweight western-style clothes that are perfect for everyday wear.
India is a melting pot of different cultures and traditions, and this diversity is reflected in its handloom fabrics. Each region in India has its own unique style of handloom fabric, and these fabrics are known for their vibrant colors, intricate designs, and high-quality craftsmanship. Some of the most popular types of Indian handloom fabrics include Banarasi silk, Chanderi silk, Maheshwari silk, and Tussar silk. These fabrics are often used for traditional Indian clothing such as sarees, salwar suits, and lehengas.
While handloom fabrics have traditionally been used for Indian clothing, they are also finding their way into western-style clothing. Handloom fabrics are versatile and can be easily incorporated into modern designs, making them perfect for creating western-style clothing with a traditional twist. International fashion brands are recognizing the value of handloom fabrics and are using them to create unique and sustainable collections.
One of the first international brands to embrace handloom fabrics from India was Eileen Fisher. This US-based brand has been incorporating sustainable and ethical practices into its designs since the early 1980s. In recent years, Eileen Fisher has collaborated with artisans in India to create handloom fabrics for their clothing collections. The brand uses organic cotton and natural dyes to create comfortable and timeless pieces that are perfect for everyday wear.
Etro, the Italian fashion brand known for its eclectic prints and designs, has also embraced Indian handloom fabrics. In their Spring-Summer 2021 collection, Etro incorporated handloom fabrics such as khadi cotton and pochampally ikat cotton fabric. The collection featured a fusion of East and West, with Indian-inspired prints and designs combined with western-style silhouettes. Click here to explore handloom products.
VAYU is an Indian fashion brand that is dedicated to promoting and preserving India's rich textile heritage. The brand collaborates with skilled artisans across the country to create unique and sustainable handloom fabrics for their collections. VAYU uses natural dyes and traditional weaving techniques to create handloom fabrics that are not only beautiful but also eco-friendly.
Apart from Eileen Fisher, Etro, and VAYU, many other international brands are embracing Indian handloom fabrics. H&M, the Swedish fast-fashion giant, launched a collection called "Conscious Exclusive" in 2019, which featured handloom fabrics such as organic cotton and linen. The collection was made in collaboration with artisans in India, and the pieces were designed to be both sustainable and stylish.
Stella McCartney, the British fashion designer known for her commitment to sustainability, has also incorporated handloom fabrics into her designs. In her Spring-Summer 2020 collection, she used handwoven organic cotton from India to create lightweight and comfortable pieces that are perfect for the summer season.
Another international brand that has embraced Indian handloom fabrics is Anthropologie. The US-based brand launched a collection called "Made in Kind" in collaboration with artisan groups in India. The collection featured handloom fabrics such as khadi cotton, block-printed cotton, and silk. The pieces were designed to be both modern and timeless, and the use of handloom fabrics added a unique and authentic touch. Click here to explore handloom products.
In a recent development, the Indian cross-border platform, Lal10, has come up with a clothing collection that is designed to inspire a new trend in the fashion industry. The collection is an ode to Earthy textures, local and low-impact production, and ancient wisdom of rituals, showcasing a mix of Khadi, Jamdani, Murshidabad Handlooms, Block Prints, and other handloom fabrics. The collection focused on creating a range of comfortable and stylish garments including tops, dresses, kaftans and shirts.
The collection is crafted with natural, regenerative sourced materials and features nostalgic silhouettes that comfort the designs and support leisurewear. It's designed specifically for the Japanese market, which is known for its appreciation of handloom fabrics and sustainable fashion.
Lal10 is a B2B platform that focuses on ethically made artisanal products from verified Indian craft manufacturing MSMEs. This collection is no exception as it highlights the authentic handloom fabrics, which are sourced directly from the skilled weavers across India. The idea behind this initiative is to promote the use of sustainable and authentic fabrics in the global fashion industry.
With the rise of sustainable and ethical fashion, Lal10's clothing collection is a step towards bringing traditional handloom fabrics to the forefront of the fashion industry. It showcases the potential of handloom fabrics in the international market, making them a go-to option for conscious buyers who value authentic and sustainable fashion.
The collection is not just about the designs, but also about the process behind them. Lal10 focuses on low-impact production, which not only helps to reduce the carbon footprint but also supports local communities and the traditional craftsmen of India.
In conclusion, Lal10's clothing collection is a perfect example of how the ancient craft of handloom weaving can be used to create contemporary and sustainable fashion. With Lal10 being a cross-border platform, other brands and buyers in the international market can also source authentic handloom fabrics and support the sustainable fashion movement.
Indian handloom fabrics are a cultural heritage that has been passed down through generations. These fabrics are known for their authenticity, sustainability, and versatility, making them perfect for creating western-style clothing with a traditional twist. International fashion brands such as Eileen Fisher, Etro, and VAYU are recognizing the value of handloom fabrics and are incorporating them into their collections. These brands are not only promoting sustainable and ethical practices but also preserving India's rich textile heritage. With more international brands embracing handloom fabrics, the future looks bright for India's traditional textile industry.