Do not index
Do not index
The main focus points of the collections will revolve around -
Ensure core items work for multiple occasions
The cost-of living-crisis means more cautious spending, as people prefer #CollectionEssentials that span various occasions. Consider this when updating core silhouettes; new takes on floral and tropical prints or #MicroTexture fabrics will appeal to a variety of demographics and events
Sustainability remains imperative for longevity
Continue to invest in more #SustainableFibres, choosing soft, light and supple FSC-certified lyocell, modal, cupro and viscose bamboo fibres for silky handles or GOTS certified cotton. These fabrics are good for the planet and high-quality, ensuring longevity
Prioritise bold colours and print with mood - boosting effect
Design with statement simplicity in mind, whether through bold cutouts or glam, bright colour palettes for printed and plain fabrics, as designs that allow the consumer to feel energised and creatively inspired are key for S/S 24
Dress styles
Tried-and-tested silhouettes gain new relevance amid the cost-of-living crisis, as consumers seek familiar items updated via mood-boosting colour and print or comforting texture
The wrap dress
This dress remains a hit at retail thanks to its broad and inclusive appeal across varied demographics and body shapes and sizes. Use subtle texture fabrications and dopamine brights for S/S 24.
The bodycon dress
As #Bodywear continues to trend on WGSN’s Fashion Feed, the bodycon dress gains new relevance as both a layering and stand-alone piece. Use more sustainable stretch fabrics that mould to the body for size #Inclusivity.
The cutout dress
The #CutoutDress has become a core item over the past few seasons, offering a statement simplicity detail that adds newness to perennial summer dress silhouettes. Get creative with placement and combine cutouts with wrapped features for a point of difference.
The modern occasion dress
The modern occasion dress A contemporary approach to occasion dressing will remain important during the cost-of living-crisis. #ModernOccasion looks focus on silhouettes that can be dressed up or down depending on the event, ensuring versatility and multi-wear appeal.
The slip dress
Called out in our Buyers' Briefing, the supercharged slip dress proved popular on recent catwalks. Use the simple silhouette as a blueprint to explore prints and fabrics without compromising on wearability.
Tops trends
Reflect the prioritisation of comfort with roomy-fit proportions
As consumers look forward to dressing up post-Covid, and with many enjoying a work-from-home lifestyle, woven tops present an opportunity to dress up within roomy silhouettes that offer the same comforts as cut and-sew basics. Items such as the shirt, peasant blouse and wrap blouse are key to invest in – approach these styles as canvases to key seasonal colour and prints such as summer neutrals and florals. Additionally, explore oversized iterations of styles to amplify a comfort-first message.
Warrant an additional buy-in with matching sets
It inspires effortless, breezy dressing by offering matching skirts, shorts and trousers with your woven tops range. Cater to wedding guest apparel, high summer #Partywear and #FestivalFashion with matching-print mini and maxi skirts.
Streamline design details to maximise wearability
Balance wearability and newness with singular design points of interest such as utility pockets or feminine frills such as ruffles. Forgo these details when exploring statement prints, bold colour or oversized proportions to optimise wearability.
Tops styles
Shirt varying proportions from slim-fit to oversized styles, along with evergreen design details, elevate this sartorial classic with an everyday wearability and trend-conscious newness. matching set bottoms such as maxi-skirts and trousers create a high summer appeal.
Peasant blouse
Breezy, effortless peasant blouses that exude perennial themes of feminine romance and bohemia are key for vacation wear and festival fashion, carrying the wearer from day to night.
Wrap blouse
Straightforward and streamlined, the wrap blouse targets the sweet spot between casual and dressy, with looser-fit styles prioritising comfort and a smarter workleisure ease. Silky wovens, vibrant print and feminine frills for brunch-to-party wear.
Denim shirt
This item is gaining momentum in the denim market share for A/W 23/24. S/S 24 will highlight updates in the denim shirt that build a festival fashion-worthy western for the contemporary minimalism. Expect denim on denim trends to spark further interest in the denim shirt.
Oversized top
Doubling as a minidress or resort cover-up, oversized proportions are key to allow for versatility and statement styling such as #HighLowDressing and #LongOverLong layering. Elongated lengths, dropped shoulders and A-line silhouettes are key to achieve an oversized look while maintaining a point of wearability.
